Source: Media Outreach
HONG KONG, CHINA – Media OutReach – 10 August 2020 – RB Hong Kong is proud to announce Dettol received the Health Partnership Award 2020 that recognized our contribution to Outstanding Community Service in Personal Hygiene under the category of Corporate Social Responsibility. The Health Partnership Award is themed “Be your healthiest self”, aims to raise people awareness of lifelong health and wellness, which perfectly connects with Dettol’s brand mission.
Throughout the years, RB exists to protect, heal and nurture in the relentless pursuit of a cleaner and healthier world, and to help people making access to the highest quality hygiene, wellness and nourishment a right and not a privilege. In line with such purpose, Dettol, one of RB’s leading brands in Hong Kong not only strives to provide trusted and a variety of products for personal and family health and hygiene but put ourselves accountable for education for the community at large.
Dettol understands that children’s immunity systems are not yet well-established. Washing hands is one of the most effective means to prevent germ transmission. Aligned with its brand purpose, Dettol launched the flagship educational program, Dettol Health Academy helping Hong Kong kids to develop simple but critical handwashing habit, enabling them to prevent germ transmission in their growing-up journey and thus, inspiring their parents on family hygiene and in turn contributing to a healthier community. Dettol Health Academy also embraced digital development and extended its life-engagement to teach kindergarten students in a fun and easily accessible way. Previously, the program went out from classrooms and set up a mobile germ testing station on a school bus to visualize hand washing steps, bringing a new learning experience to the students. Such new education format was endorsed by the Chinese University of Hong Kong and Save The Children.
Since its launch in 2011, Dettol Health Academy has been receiving positive recognition from different stakeholders. Over 90% of interviewed parents agreed the program helped improving children’s understanding of personal hygiene [1] . Until 2019, Dettol Health Academy has visited approximately 70% of Hong Kong kindergartens, more than 620 schools in total, and educated kids aged at 3 to 5 years old to date.
Not only engaging in educational program for the next generation, Dettol supports the Hong Kong community with public hygiene education. Dettol continuously shares hygiene and disease prevention related tips and education through its websites and social media platforms to remind the public the importance of maintaining a hygienic environment and the means to break the infection chain, in order to create a cleaner, healthier world.
Hosted by ETNET, a prominent local media in Hong Kong, the Health Partnership Award 2020 covers nine categories and recognises 28 companies for their outstanding achievements in making efforts and contributions to promoting public health and bringing excellent products. The award is selected by leaders from different professions and fields by assessing the companies in diversified facets including innovativeness, functionality, market potential, benefits to consumers, and public impact. In particular, the award category, Corporate Social Responsibility, recognises and credits contributors who integrate social and environmental and public health concerns in their business operations and interactions with their stakeholders, especially in the ongoing epidemic of Penyakit Virus Corona 2019 (COVID-19) period.
[1] According to “Dettol Health Academy survey” in 2018, n=281.
– Published and distributed with permission of Media-Outreach.com.
