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Source: MIL-OSI Submissions
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Independent electricity retailer Electric Kiwi has this week signed up its 50,000th customer. The company, which took on its first customer in December 2014, has also achieved $20 million of customer savings. They credit both to fairer prices and their innovative ‘hour of power’ that gives customers an hour of free off-peak power every day.

Electric Kiwi Chief Executive Luke Blincoe attributes the company’s healthy growth to their Kiwi way of doing business, and their firm focus on using technology to deliver a better deal and better service.

“We are an independent Kiwi company, and that helps us to be nimble and innovative. We built our own in-house tech which allows us to build innovative products, like our free hour of power every day. We have an attitude to roll up our sleeves and do things ourselves, from making ads, to building our own app, and I think that this attitude gives us a Kiwi authenticity that connects with our customers.

“We know Kiwis have had a guts full of paying too much for power and we are proud to be part of challenging that,” says Blincoe, who has been an outspoken critic of wholesale market conditions and the behaviour of the large electricity gentailers.

“We’re happy that we have been able save Kiwi’s so much money, but we are mindful that there is still more to do. Fixing up the big issues in the industry could deliver about half a billion dollars to Kiwi families, and we are challenging the government and the Electricity Authority to get on with executing the recommendations in the Electricity Price Review,” he says.

Last year Electric Kiwi added 16,000 customers and they aim is to keep up the same level of growth.

“50,000 makes us the tenth largest Kiwi power brand, but we are still a lot smaller than the large players. We plan to keep a focus on our customers, and we are confident that over time more and more Kiwi’s will want to join us,” says Blincoe.

In 2018 Electric Kiwi won the Deloitte Fast 50. The awards rank New Zealand’s fastest-growing businesses based on revenue percentage growth. When it started, Electric Kiwi has just four staff. It now boasts a team of 35.