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Source: MIL-OSI Submissions

Source: Kmart

 
12 August 2019 – When New Zealand’s favourite retailer opens its doors to Sylvia Park this Thursday 15 August, they’ll stay open around the clock! With Auckland officially becoming home to New Zealand’s first ever 24-hour Kmart!!
 
 
Jason Picard, Kmart New Zealand Country Manager, says that the new Sylvia Park store will offer customers unprecedented accessibility; giving them the flexibility to shop at a time that suits them, day or night. “For us, it’s about offering better support to New Zealand families who are busy balancing work, family and leisure commitments; and providing more convenience for shift workers and people working non-traditional business hours.”
 
 
“At Kmart, we want to make everyday living brighter for our customers. Whether that means creating on-trend products at everyday low-prices everyone can enjoy, opening stores in new communities, or extending operating hours to make shopping more convenient for more people. We want our customer experience with the brand to be a really positive one, which is why we are working to expand our online offer, and why we are proud to offer click and collect services across our entire New Zealand store network,” Picard added.
 
 
Kmart has certainly thrived in the New Zealand market since its fruition in 1988. Now, more than thirty years on, the retailer has some 22 stores across its network, with Sylvia Park marking lucky number 23 – thanks to the support of Kiwi Property Group.
 
 
Kmart’s newly-furbished 3,926 m2 store will showcase a fresh new layout that is being rolled out nationally, as part of Kmart’s commitment to an improved shopping experience for customers. From irresistibly low-priced products through to brightly lit, easy to shop product worlds across clothing, toys and home.
 
 
Store manager Heath Blackler said that he and his entire store management team felt very privileged to bring this new store to life. Heath brings a wealth of experience and knowledge to the Sylvia Park team, with a rich Kmart history spanning over 9 years. He has been instrumental in preparing for the store’s opening day celebrations, recruiting 145 new team members from the local community and transferring an additional 6 across from surrounding Kmart stores. All team members have undertaken intensive training in preparation for opening day; gaining exposure to a variety of processes and procedures, whilst perfecting their customer service skills. 
 
 
Kmart’s highly anticipated Sylvia Park store opening will kick off at 7am, with a series of family fun activities staggered throughout the day. Entertainment will include prize giveaways, face painting and balloon twisting, roving entertainment and a late-night market with interactive workshops. 
 
 
Opening day giveaways and activities:
 
Morning (7am)

  • Free gift bags for the first 250 customers who make a purchase
  • Free cupcakes for the first 500 customers
  • Free face painting & balloon twisting
  • 24-hour prize wheel activation

 
Afternoon (4pm)

  • Free gift bags for the first 250 customers who make a purchase
  • Free cupcakes for the first 500 customers
  • Free face painting & balloon twisting
  • Roving children’s cartoon entertainers
  • Free afterschool treats

 
Night (11pm)

  • Free gift bags for the first 250 customers who make a purchase
  • Free cupcakes for the first 500 customers
  • Free interactive Kmart workshops:

“Create the ultimate grazing platter with Kmart x The Platter Collective”
“Terrarium building with Kmart x Vida Bela”

  • Food carts onsite from 11pm

MIL OSI