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New Decisions: Offensive Ads, Explicit Quotes and More

By   /  February 4, 2019  /  Comments Off on New Decisions: Offensive Ads, Explicit Quotes and More

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Source: Advertising Standards Authority

The following decisions have been published:

Offensive Ad Removed

The Restaurant Brands television advertisement for KFC showed a man changing clothes on the side of the road.  The woman holding the towel up for his privacy deliberately dropped the towel as a passing car approached.

The Complainants were concerned the advertisement showed a person being sexually harassed and humiliated which is offensive.

The Advertiser apologised and said the advertisement was intended to be a light-hearted situation between a group of friends.  They removed the ad from all channels.

Given the Advertiser’s co-operative engagement with the process and the self-regulatory action taken in removing the advertisement and agreeing not to use it again, the Chair said that it would serve no further purpose to place the matter before the Complaints Board.  The Chair ruled that the matter was settled.

Advertiser Apologised for Explicit Quote

The message board outside Henry’s Beer, Wine and Spirits premises in Woolston, Christchurch said “Day 5 without sex: I went for a run with jandals on just so I could remember the sound.”

The Complainant was concerned the message board used explicit sexual content, which they found offensive in a public place where children were exposed to the message.

The Advertiser said in part:  “Our customers really enjoy the humour but I understand that this particular quote was perhaps pushing the boundaries for some people.”

Given the Advertiser’s co-operative engagement with the process and the self-regulatory action taken in removing the content and taking more care with future quotes, the Chair said that it would serve no further purpose to place the matter before the Complaints Board.  The Chair ruled the complaint was settled.

MIL OSI

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