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Source: Media Outreach
Kinofy, the firstmade-in-Singapore, China cross- border commerce platform launches; enablesseamless and accelerated access to 1 billion Chinese shoppers

SINGAPORE – Media OutReach – April 18, 2018 – Kinofy Group, today, announced the launch of Kinofy,a plug and play, cloud-based, cross-border e-commerce platform, designed toallow international brand owners and small and medium sized businesses to sellgoods and services in China.   Leveraging the platform, brands can acceleratetheir entry into the fast-growing Chinese market — reducing entry time to threemonths with official product registration approval.  Built on the WeChat platform, Kinofy allowscompanies to access over 1 billion Chinese shoppers.  Guest of Honour, Ministerof Trade and Industry S. Iswaran officially launched the platform to anaudience of 300 guests including some of Singapore’s top brand owners.

“On behalf of Kino Biotech,I would like to thank the Ministry of Trade and Industry and EnterpriseSingapore for the support they’ve provided to us as we built this platform,”said Kawee Chong, CEOof Kino Biotech Group and Co-Founder, KinofyGroup.  “The opportunity for Singaporeanbrands in China is immense — and Kinofy being smart, simple and seamless makesmarket entry frictionless.  We are proud to welcome brands likeNaturext, Health Domain, YOHMO TONIC,GreenLife, Lipaddict, SkinSoul, SWANZ, Kinohimitsu, Fitwhey and Esthemedica tothe Kinofy family and look forward to inviting more of our fellow Singaporeanbrands to join us on this exciting journey.”

How Singaporean Brands WillBenefit
Kinofyis a pre-approved solution supported by the SkillsFuture Singapore grant. Thepartnership enables local companies to construct digital businesschannels and grow sales plus revenue through cross border trade. Local small and medium enterprises will enjoy a70% subsidy for their first year subscription to the Kinofy platform through SkillsFutureSingapore. Trainings are also provided at 90% subsidy from SkillsFutureSingapore. The Kinofy Group also works extensively with Enterprise Singapore toconduct outreach efforts in markets like the United States, Germany, Korea, andThailand.

About Kinofy
The Kinofy platform offers merchants a smart, simple, andseamless way of reaching consumers in China.  Built on the WeChat ecosystem, the platform provides Singaporeans brandswith immediate access to over 1 billion*WeChat users. The platform also offers merchants a single view of theirbusiness and customers across sales channels and enables them to manageproducts and inventory, process order and payments, build customer relationshipsand leverage WeChat’s world-class analytics and reporting. From a legalperspective, the Kinofy platform enables merchants to export and sell theirproducts seamlessly across different sales channels through an official productregistration and importation channel. The platform integrates multiple channels:e-commerce, social selling tools and operational management of productregistration, importation, warehousing and logistics, last mile delivery andoverseas payment settlement into a single platform, allowing brands to enter theChinese market faster and more efficiently. To ensure on-ground support, Kinofyoffers warehousing and logistics solutions at the Ningbo Free Trade Zone (NFTZ)giving businesses the right infrastructure to reach China’s 613 cities.

Noteto Editors:
Please note that in thethird paragraph of this press release we mentioned some brands that arecurrently using the Kinofy platform to access consumers in China. These arebrand names — we have provided the associated brand owners to these brands foryour reference.
Naturext                :               International AdvancedBIO-Pharmaceutical Industries Pte Ltd (IABPI)HealthDomain      :               HealthDomainYOHMOTONIC  :               UnionChemical & Pharmaceutical Pte LtdLipaddict               :               FraserResearch Labs Inc  GreenLife              :               ProtosTrading Pte Ltd  SkinSoul                :               SkinSoulSWANZ                 :               Scube GiftKinohimitsu           :               KinoBiotechFitwhey                  :               Food Global InnovationEsthemedica           :               EsthemedicaPte Ltd

Aboutthe Kinofy Group
We offer borderless retail solutions that provide smart,simple, seamless and highly adaptive business systems for thrivingentrepreneurs in highly competitive and culturally diverse economies. Kinofyprovides a safe, transparent, structured and practical market entry andsustainable business infrastructure for thriving enterprises. A rich ecosystem ofmarketing partners, logistics and warehousing partners, licensing and trainingpartners, and other value added partnerships have evolved around the Kinofyplatform. Our vision is to create borderless trade platforms that improveconsumers’ lives and provide access to genuine, quality products from anywherein the world. Our mission is to transform today’s business leaders to becomedigital entrepreneurs. For more information, please visit:
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