Source: Media Outreach
New Initiatives Also Unveiled For LoyaltyMembers Across The Region
HONGKONG, CHINA – Media OutReach – March23, 2018 – Marriott International is kicking off the third year as the OfficialSponsor of the Cathay Pacific/HSBC Hong Kong Sevens (April 6 — 8) and Hong KongSevens Festival by unveiling a series of once-in-a-lifetime experiencesexclusive for members of its three loyalty programs — Marriott Rewards, TheRitz-Carlton Rewards, and Starwood Preferred Guest (SPG). Being an official sponsorof the city’s biggest sporting event and one of the flagship tournaments on theinternational Sevens calendar, reinforces Marriott’s commitment to providing membersexclusive access to the most sought-after events around the world.
(Chief Sales and Marketing Officer, Marriott International, Asia Pacific, Marriott International Peggy Fang Roe and Vice President, Brand and Marketing, Marriott International, Asia Pacific Mike Fulkerson at the launch of the Marriott International and HKSEVENS kick-off)
“Today’s travellerssee their points as the gateway to creating memories that last a lifetime,”said Peggy Fang-Roe, Chief Sales and Marketing Officer, Marriott International,Asia Pacific. “The sponsorship of the Hong Kong Sevens creates unbeatable valuefor our members by giving them the ability to participate in authentic,international tent pole events. With over 110 million members of our loyaltyprograms around the globe, we’re demonstrating the power of the programs byleveraging exciting partnerships and providing amazing experiences such as weare doing here with the Hong Kong Sevens.”
Thefestivities begin even before the games have started with the HKSEVENS Festival at Lee Gardens, theweekends of March 30 — April 2 and April 6 — 8. Food lovers can enjoy menusfeaturing local favourites specially created by Marriott’s award-winning chefsfrom Renaissance Hong Kong Harbour View Hotel, Hong Kong Skycity Marriott Hoteland Courtyard by Marriott Shatin, in a creatively designed, fun, urban diningenvironment. For even more excitement at the street festival and demonstrate how#MembersGetMore, the Marriott pop-up themed space will be placed next to anexciting aquarium prize grab game (teasing guests to the upcoming opening ofHong Kong Ocean Park Marriott Hotel later this year), open to those who sign upfor one of the three loyalty programs.
Familieswho are members of Marriott Rewards and SPG can use their Rewards points or Starpoints to take part in Junior Rugby Clinics at Hysan Place (2 April), where a limitednumber of spaces have been reserved exclusively for children to meet rugbystar, Waisale Serevi, for an exclusive coaching session.
More memberexclusive experiences include the HKSEVENSKick Off Concert (5 April), headlined by legendary British band UB40 with amix of old classics and their latest reggae beats. Sponsored by MarriottRewards, The Ritz-Carlton Rewards, and SPG, members will receive premiumseating and exclusive access to the Marriott VIP area. These packages can beredeemed directly on Marriott Rewards Moments and SPG Moments for 15,000 Rewards pointsand 5,000 Starpoints respectively.
For theultimate money-can’t-buy HKSEVENS experience, members who redeem 45,000 Rewardspoints/15,000 Starpoints can enjoy ultimate access to the Marriott ExecutiveSuite. Enjoy the comfort and atmosphere of the Sevens with The VIP Package (April 6 -8) which includes premium hospitality,performances and activities including head and shoulder massage, face painting anda family-friendly tote-bag making workshop. Members can also bid for a VIPpackage, starting at 15,000 Rewards points/ 5,000 Starpoints, which includes ananticipated meet and greet with rugby players from the USA Eagles team, andautographed balls and jerseys.
Tofurther strengthen Marriott’s partnership with HKSEVENS, its flagship MarriottHotels has launched a trio of online videos with international rugby legendSebastien Chabal that captures the sportsman and a rugby fan in three comedicscenarios that showcase how Marriott Hotels is enabling guests to have thoughtful, dynamic and inventive experiences at theHKSEVENS sporting event. This will be supported by a surprise moment in thestadium that will have all fans on their feet cheering and heading to theloyalty booth to sign up for a free membership and chances to win prizes.
Fansaround the world can also log onto to play Running Rugby online and also find the link via MarriottHotels Facebook page — a rugby-themed game to win hotel prizes to key MarriottHotels destinations across Asia-Pacific. The fun and interactive rugby game will transport gamers to keyMarriott Hotels destinations across Asia-Pacific including Hong Kong, Shanghai,Bangkok, Jeju and Sydney.
“Theflagship of the Marriott International portfolio, Marriott Hotels, is a brandknown for innovation. We’ve tapped international rugby star Sebastian Chabalfor our ‘Stay Brilliant’ video campaign to bring to life our brand promises inan uplifting and humorous way,” said Mike Fulkerson, Vice President, Brand andMarketing Asia Pacific at Marriott International. “When guests check into aMarriott Hotel, they’ll be invited to join our best-in-class Marriott Rewardsloyalty program and have access to exclusive experiences.”
The HongKong Sevens is just one of several initiatives in Asia Pacific where membershave exclusive access to major culinary, lifestyle, sport and entertainmentevents. Car racing fans will enjoy the benefits of a global partnership withFormula One’s Mercedes Petronas team through grandstand seats at the Shanghaiand Melbourne races in Asia Pacific. In Shanghai, the partnership with theMercedes-Benz Arena will include access to thrilling events and concertsthroughout the year from the comfort of a members’ suite inside the stadium. MarriottRewards, The Ritz-Carlton Rewards, and SPG continue to provide members withamazing, exclusive access and experiences that enable them to pursue theirpassions through travel.
Marriott International’s award-winningloyalty program — Marriott Rewards — spans 18 unique and iconic global brandsand over 4,700 distinctive properties. Members of Marriott Rewards® – which includes TheRitz-Carlton Rewards® – can link their accounts with Starwood Preferred Guest®at members.marriott.com for expandedbenefits including instant elite status matching and unlimited points transferacross portfolios. When members book their stayson Marriott.com or the Marriott Mobile app, they earn loyalty points, enjoy the advantage of exclusive MemberRates, our lowest available rates, and gainan elevated stay experience with free Wi-Fi, mobile check-in and checkout, andMobile Service Requests wherever available. The hugely popular MarriottRewards has won the Freddie Award for “Hotel Program of the Year–Americas” nineconsecutive years as chosen by frequent travellers. Marriott Rewards isfree to join and has no blackout dates. To enroll and for more informationabout the program, guests may visit. Connect with Marriott Rewards on Facebook, Twitter and Instagram.
About Starwood Preferred Guest
Starwood Preferred Guest (SPG®) is aninnovative, award-winning frequent traveller program that unites 11 luxury anddistinctive hotel brands in more than 1,400 properties in 97 countries andterritories around the world. SPGreinvented the hospitality loyalty landscape when it launched in 1999 with itsbreakthrough policy of no blackout dates, and over the years has continued itstradition of innovation with enhancements such as Cash + Points, Your24™, SPGLifetime™, SPG Moments and 4 p.m. late checkout when available. SPG also offersthe opportunity for meeting and travel professionals to earn rich rewardsincluding Starpoints and elite status through SPG Pro. SPG has an ongoingcommitment to meeting the needs of today’s connected global traveller byleveraging must-have mobile apps for iPhone, iPad, and Android that utilizestate-aware technology to create a more personalized hotel stay. All of thishas helped SPG build a passionate member base among the world’s most frequent travellers.Learn more about the #spglife at spg.com, spg.com/pro and spg.com/moments and connect with us on Facebook, Twitter and Instagram. SPGmembers can now also link their accounts with Marriott Rewards® – whichincludes The Ritz-Carlton Rewards® – for instant elite status matching andunlimited points transfer at spg.com/Marriott.
AboutRitz-Carlton RewardsThe Ritz-Carlton Rewards is the loyalty program of The Ritz-Carlton Hotel Company,L.L.C., of Chevy Chase, Md., which currently operates nearly 100 hotels andresorts in 31 countries and territories. Members can earn and redeem points atparticipating The Ritz-Carlton and Marriott International propertiesworldwide. Members of Marriott Rewards® – which includes TheRitz-Carlton Rewards® – can link their accounts with Starwood Preferred Guest®at members.marriott.com for expandedbenefits including instant elite status matching and unlimited points transferacross portfolios. For more information, or reservations, visit thecompany web site at www.ritzcarlton.com TheRitz-Carlton Hotel Company, L.L.C. is a wholly-owned subsidiary of Marriott International,Inc. (NASDAQ: MAR).
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