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Life Fitness and Pure Fitness introduce Apple GymKit in Hong Kong

By   /  March 13, 2018  /  Comments Off on Life Fitness and Pure Fitness introduce Apple GymKit in Hong Kong

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Source: Media Outreach
Headline: Life Fitness and Pure Fitness introduce Apple GymKit in Hong Kong
HONG KONG, CHINA – Media OutReach – 13 Mar 2018– Life Fitness, the global leader in commercial fitness equipment,announced that it has partnered with Pure Fitness to launch the first AppleGymKit-enabled health club in Hong Kong.

With this functionality, Life Fitness cardioequipment will pair wirelessly and seamlessly with Apple Watch so exerciserscan track the most accurate measurements possible.

Through a simple tap of Apple Watch to the LifeFitness console, a connection between the watch and the cardio equipment isestablished, and data is exchanged between the watch and machine. Onceconnected, Apple Watch and the machine exchange data like heart rate, caloriesburned, distance, speed and incline ensuring that the metrics on the machinematch what the users sees on their Apple Watch.

“There are nearly 1 billion workouts per yearon our cardio machines across the globe, and we know that exercisers wantworkouts that are personalized, motivating and with easy data tracking to drivebetter outcomes,” said Jaime Irick, president of Life Fitness. “This newcapability with Apple is yet another example of how Life Fitness is leadingdigital innovation in our industry and delivering on our vision to be theplatform that connects the world to fitness. We’re excited to launch thistechnology for the first time in Hong Kong with Pure Fitness.” 

“With our unparalleled scale, technologyleadership, and customer base, we bring together exercisers, fitnessfacilities, and technology innovators to create the most engaging fitnessexperiences in the world,” said Irick.

PureFitness’ IFC location is the first to roll out the technology, andGymKit-enabled Life Fitness equipment will be gradually implemented across allPure Fitness locations in Hong Kong. It will also be featured in the club’sfirst Shanghai location opening soon.

Formore information about Life Fitness’ family of brands and products, visit www.lifefitness.com.

About Life Fitness
LifeFitness is the global leader in commercial fitness equipment and game tablesand furnishings. The company manufactures and sells its strength andcardiovascular equipment, productive well-being equipment, billiards tables andaccessories, and game room furniture under the brand names Life Fitness, HammerStrength, Cybex, Indoor Cycling Group, SCIFIT and Brunswick Billiards. Itsequipment is distributed to more than 166 countries. Headquartered outsideChicago, in Rosemont, Ill., Life Fitness is a division of Brunswick Corporation(NYSE: BC).

Published and distributed with permission of Media-Outreach.com.

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