Source: Media Outreach
Headline: PChome Hosts First Investor Day of 2018 to Unveil New Management Team and Strategic Initiatives
ChairmanHung-Tze Jan introduced the company’s integrated approach to create a morecomplete online shopping ecosystem and generate revenue
TAIPEI, TAIWAN – Media OutReach – March 8, 2018 – PChome Online Inc., the largest ecommerce groupin Taiwan and pioneer in 24-hour guaranteed delivery, held its first annualInvestor Day on Monday, March 5 to highlight the company’s focus on investmentin artificial intelligence, open infrastructure, and mobile transactions. Joining ChairmanHung-Tze Jan to execute these new strategies are Yun Su, General Manager ofPChomeStore, Kevin Tsai, General Manager of PChomeOnline, Vicky Tseng, General Manager of PChome eBay Co., and Eric Chung,General Manager of PChome Interpay.
PChome’s new management team at PChome’s 2018 Investor Day. From left to right:Kevin Tsai, GENERAL MANAGER, PChome Online, Vicky Tseng, GENERAL MANAGER,PChome eBay Co., Hung-Tze Jan, CHAIRMAN,PChome Online, Yun Su, GENERAL MANAGER, PChomeStore, and Eric Chung, GENERAL MANAGER, PChome InterPay.
Last year was filled with many achievements for PChomeOnline Group. Each selling channels demonstrated impressive growth in thefollowing areas:
Consolidatedrevenue from all channels reached NT$29.4billion.B2C platform(include PChome24h Shopping), achieved double-digit performance for 10consecutive months of growth. The 3C and appliance sales on this platformsoared, with performance rising 23% in 2017, beyond the other online andphysical channels’ 6.2% and -1.7%.Ruten Auction reached morethan 2 million sellers with NT$275.2 billion gross merchandisevolume in 2017.PChome Stores, theB2B2C platform, counted 70,000 totalvendors in 2017 compared to 24,000 vendors the previous year. This 192 percent YoY growth was possible dueto the discontinuation of the shop set-up fee in 2016.In January 2017,PChome introduced Taiwan’s largest mobile marketplace called Personal Storethat allows consumers to shop on their smartphone for over 200 million products and pick up purchases in conveniencestores as a direct competitive response to both big and small ecommerce playersalike.
Building upon thesuccesses of 2017, PChome Online Group willcontinue to make each platform stronger individually as well as collectively buildingrevenue opportunities in the upcoming year. To begin with, PChome Online Group willutilize a combination of big data and artificial intelligence to power itsfirst core business model in 2018.
Forexample, PChome’s Ruten C2C marketplace has access to huge amounts ofdemographic data that can be sold to sellers and advertisers on the platform aseMarketing tools. Each transaction provides access to data such as age,location, gender, payment type, age group, etc. This data can also help createsmarter chat bots, and personalize the shopping experience of consumers.
To furtherexpand on this, PChome will provide users with the option of an overallmembership which will provide convenience to customers and allow the company tocombine the data of every PChome platform (containing over 10 million active members) to provide a huge data pool and revenuestream.
The second focus strategy PChome plans to roll out in 2018is opening up its infrastructure to all players in the ecommerce ecosystem. Theorder system, applications, logistics, and payment options that PChome hasspent nearly two decades building will be available for use on social mediaplatforms, other external websites, and more.
Finally,PChome will bolster its mobile commerce efforts to further its share of thegrowing m-commerce market in Asia-Pacific. According to the eMarketer Asia-PacificRetail and Ecommerce Sales 2017 Report, Mcommerce sales in Asia-Pacifictotaled USD $1.027 trillion in 2017 accounting for 76.1% of ecommerce sales. Asof January 2018, PChome’s personal store added 100 million new products in a year, and was up to 10 million convenience store pickupdeliveries and NT$4 billion turnoverin a single month. Additionally, the Ruten platform receives 47 percent of total orders from mobiledevices and 51 percent of totaltraffic to the marketplace is mobile. PChome is dedicated to further expansionin the m-commerce space in 2018.
Towatch the entirety of PChome’s 2018 Investor Day presentations and receive moreinformation about PChome’s 2017 revenue results and the upcoming year’sstrategic initiatives, visit http://pchome107.hievent.hinet.net/vod.
About PChome Online
PChome Online Inc. (8044-TT) is the largest e-commerceservice group in Taiwan and was publicly listed in January 2005. In 2017, our consolidated revenuesreached NT$29.4 billion. Under PChome Online Group, there are: “PChome24hShopping, ” Taiwan’s No.1 B2C shopping site offering a 24-hour guaranteed deliveryservice; “Ruten Auction,” the No. 1 C2C marketplace; “PChome Store,” the No.1B2B2C marketplace that helps SMEs enter into the e-commerce industry; “PersonalStore”, Taiwan’s largest mobilemarketplace; and “PChome Global,”“PChomeUSA,” and “PChomeThai” that expand operations into foreign markets. Inaddition, PChome Online Group owns “PChomePay” and “Pi Mobile Wallet” offeringweb and mobile payment services, and “PChome&Skype” for telecommunicationservices. PChome Online Inc. collectively offers more than 5 million products, ofwhich 2 million products are guaranteed by a 24-hour delivery servicein Taiwan. It was the first ecommerce company to offer a 6-hour deliveryservice in Taipei city.
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