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Source: Media Outreach
Headline: Aetius Capital leads US$30M ICO for Cloud Alliance to develop an app store for gamers in partnership with Unity Technologies
SINGAPORE – MediaOutReach – February 23, 2018– Singapore-based privateinvestment firm Aetius Capital isleading the region’s first digital games platform token sale — a US$30M InitialCoin Offering (“ICO”) for Cloud Alliance,a Singapore-based technology startup founded by seasoned video gamingentrepreneurs to develop platform solutions for the digital games industry.

Theproceeds from the “MOO token” salewill be used to further develop an app store with global game developmentengine Unity Technologies (“Unity”).The “MOO Store” is anexclusive collaboration in Southeast Asia between Cloud Alliance and Unity where made-with-Unity games can be seamlessly published and accessed by more than 100 milliongamers in Southeast Asia.

US-based Unity, which is backed by Sequoia Capital,DFJ and SilverLake Partners, owns the world’s largest video gamedevelopment engine used by more than 5.5 million developers worldwide. It isestimated that more than half of all new mobile games were made using the Unity platform, including blockbuster games such as Pokemon Go, Hearthstone, SuperMario Brothers, Assassin’s Creedand Honour of Kings (王者荣耀).

Foundedin 2016, Cloud Alliance previously raised US$5m from Aetius Capital to developan integrated payment platform called CloudMoolahfor Unity.

CloudMoolah — a paymentsolution that has been successfully integrated into the Unity Editor, is now offered alongside AmazonApps, Apple’s iOS App Store and Google Play Store in the Unity Editor.By simply choosingthe CloudMoolah integration option in the Unity Editor,a Unity developer canimmediately enable in-app revenue collection capability from more than 500,000retail point-of-sales across Southeast Asia,thereby saving the developer time and hassle of integrating multiple offlinepayment channels in Southeast Asia. This effectively shortens the go-to-markettime for developers who want to publish their games in Southeast Asia from afew months to less than 10 minutes.

The new cryptocurrency MOO Token aims to democratise online gamedistribution in Southeast Asia, where online gaming is estimated to reachUS$9.6bn by the year 2025 (source:Temasek and Google 2017 report on e-commerce in Southeast Asia).

The stronggrowth potential is one of the key factors behindAetius Capital’s decisionto invest in the company.

Mr Benjamin Cher,founder and CEO of Aetius Capital, said, “The Cloud Alliance team iscreating a virtual asset marketplace where gamers can trade MOO Token withvirtual items from games on the MOO Store — a virtual asset marketplaceintegrated into the MOO Store. The marketplace will allow gamers to exchangetheir virtual items with other gamers outside a game. It will also enable thetrading of game publishing services between gamers and developers.”

Mr Cher added,“Global app store revenues now exceed US$100 billion and more than 70% of appstore revenues come from mobile game app purchases and in-app spending. Bypartnering with Unity and focusing on fast-growing Southeast Asia, the MOOStore aims to make money from game app purchases and in-app spending byreaching more than 100 million gamers in Southeast Asia. Based on ourprojections, the MOO Store may generate revenues exceeding US$200 million bythe year 2022.”

Unity and Cloud Alliancewill also furtherexplore the use of blockchain technology in the MOO Store.

Mr Jonathon Sze, co-founder of CloudAlliance, explained, “Blockchain technology enables transaction efficiency andimmutability. By incorporating blockchain into virtual currency for gaming, we aim to eliminate chargebacks and reducethe risk of fraud. We also aspire to give more back to game developers. Incumbent app stores today typically chargedevelopers 30%. The MOO Storeaims to lower this fee significantly by exploring the use of blockchaintechnology, enabling developers to save on intermediary costs such as retailmargins and currency conversion fees, which means developers will receive moreof their share for their work.”

The MOOtoken will be a utility token built on the Ethereum smart contractblockchain-based interface.

The MOOtoken pre-sale is on-going and will end on 23 February 2018. The public salewill be from 1 March to 31 March 2018. Interested investors can visit formore information.

AboutMOO Token
TheMOO Token is a new cryptocurrencywhich aims to support the development of MOO Store, an app store which will bejointly developed by Cloud Alliance and Unity Technologies.
Moo TokenSale Telegram Group:

About Cloud Alliance
CloudAlliance was founded by entrepreneurs with a collective experience of more than30 years in the video game publishing and payments industries in Asia. CloudAlliance’s flagship product, CloudMoolah, is a payment aggregatorintegrated within the Unity Technologies’ game development software and isoffered alongside other in-app-purchase (IAP) products from technology giantssuch as Apple, Google, Amazon, Facebook, Xiaomi and Samsung. CloudMoolah allowsUnity developers to enable in-app revenue collection across Southeast Asiawhere the average credit card penetration rateis less than 3%.

About Aetius Capital
AetiusCapital is a Singapore-based private investment firm focused on partnering andbacking highly drivenentrepreneurs in various industries. It can investdirectly in the securitiesof the company and/or the cryptocurrency issued by the company if the company can demonstrate compelling blockchainuse for their cryptocurrency. Notable investments which have been publiclyannounced include Shopback, Toast and CloudAlliance.

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