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Tapping 1 Mn applications across 2.6 Bn, Flurry State of Mobile 2017 sees session app activity grow by 6% YoY

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Source: Media Outreach
Headline: Tapping 1 Mn applications across 2.6 Bn, Flurry State of Mobile 2017 sees session app activity grow by 6% YoY
SINGAPORE – Media OutReach – January 12, 2018 – Flurry Analytics, part ofthe Yahoo Mobile Developer Suite, has announced its annualglobal mobile and application usage study. For an industry that’s seenstaggering growth and disruption since the launch of the first smartphone, 2017was the year that mobile app innovation and growth was disrupted. Stalwartindustry players held and gained market position, while years-old disruptorsstruggled to find their footing. Compared to 2016, Flurry measured overallsession app activity growth of just 6%. While growth may have stagnated, userscontinue to diversify their behavior while using mobile applications.

Over the last year, Flurry’s appfootprint grew to track more than one million applications, across 2.6 billiondevices globally. In this context, we define app usage as a user opening an appand recording what we call a “session.”
Mobile Session Growth Stagnatesin 2017
This past year’s 6% growth isdown from 11% in 2016. As we reported last year, users now spend morethan five hours a day on their smartphones, and shift their daily time spentbetween new and old app experiences, versus giving more of their overall dailytime.
The Shopping categorygrew by 54% as consumers continue to shift their spending into e-commerce viamobile shopping apps. Users are increasingly comfortable making physicalpurchases on their phones with now ingrained in-app digital purchase habits.Additionally, digital wallet services such as Apple Pay and Samsung Pay allowseamless access to stored payment information for mobile purchases. Music,Media, and Entertainment came in a close second with 43%year-over-year growth, reaffirming users’ shift to mobile devices to consumemedia.  
Lifestyle saw the steepest decline ingrowth with -40% in 2017. The decline in Lifestyle, a catchallcategory for both the Google Play and Apple App stores, highlights an app’sneed to build daily usage habits in order to retain or increase year-over-yeargrowth. While Gaming saw another year of decline in sessionswith -15% in 2017, Flurry has previously reported that gamers are spending moretime and money in mobile games than ever before.  
Phablets Continue to Steal MediumPhone Market Share

Understanding form factoradoption is critical for both app developers and marketers, as we know thatusage differs between devices. 2017 proved that there is no end in sight forphablet growth — they represent a staggering 55% of active devices. As mediumphone users trade in their devices, it is clear that they’re opting for phabletdevices, as 9% of the phablet growth came from medium phone adoption decline.
Android Dominates OS, While Appleholds Manufacturer Market Share

Although Android manufacturersmake up two thirds of all active devices in 2017, Apple dominates individualmarket share with 34% of all active devices. Samsung maintained their sharebetween 2016 and 2017 with 28% and will look to return to growth in 2018 withthe launch of the S9. Chinese manufacturers Huawei, Xiaomi, and OPPO round outthe top five and are slowly seeing growth by driving adoption in Asia Pacificand European markets. 
Developers Have Users’ Attention,It’s Time to Innovate 
Althoughsession growth may have stalled, it has never been more apparent that mobileapps and smartphones have cemented their roles in users’ lives. While users,marketers and the tech industry drive towards what’s next, developers have anincredibly captive audience and a platform to engage them. And Flurry will bethere to help drive the mobile app market forward. Here’s to 2018! 

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Published and distributed with permission of Media-Outreach.com.

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