Source: Media Outreach
Headline: Metasearch Support Hotels To Grasp More Direct Booking
Tool represents the industry’s continual shift toward holistic business strategies.SINGAPORE – Media OutReach– 10 JANUARY 2018 – Metasearchwithin the hospitality industry has grown to become a mandatory channel in thehotel guests’ booking journey. It is also an essential advertising channel forhotels outpacing even AdWords. As a result of this, FASTBOOKING realised thatthe hospitality industry required a tool to simplify and standardiseconnectivity as well as bid management on metasearch.
With this in mind,FASTBOOKING launched MetaGenius, a tool to simplifyhotel’s connectivity to metasearch and to improve hotel’s metasearch campaignmanagement efficiency. With MetaGenius, hoteliers can use thetool to increase their direct sales on Metasearch in a cost-effective manner.
“To manage revenueintake, hotels have to continuously experiment with different digital channelsto find their perfect profitability balance. With the right tool on hand,hotels can adjust the bidding prices to optimise the big-picture results andwould be able to create their presence on Metasearch and not leave OTAs to beits sole representative on this channel,” expressed Pierre-Charles Grob,FASTBOOKING’s Managing Director for Asia.
MetaGenius is a multi-metasearch management platformdesigned for hoteliers to take control of their advertising positioning,campaign efficiency and return on investment. It is a one-stop-shop connectingto worldwide metasearch channels including Google Hotel Ads, Trivago,Tripadvisor, Kayak, HotelsCombined and Opendoor. Skyscanner will soon be addedto the platform. Hotels can leverage on this platform as it is compatible withany Booking Engine or CRS.
Find out more aboutMetaGeniuswith this video.
Get a clear visionon the various Metasearch channels. Click to read more of the analysis.
Notes to Editors:
Members of thepress are welcome to request for interviews with Managing Director, Asia of FASTBOOKING.About FASTBOOKING MetaGeniusMetaGenius is amulti-metasearch management platform that is user-friendly and compatible withany Booking Engine or CRS. Hoteliers would be able to take control of thisadvertising channel to drive more direct sales. Benefits of MetaGenius includes:Hotel official website prices are best positioned: In one click,hotelier can choose the metasearch position (i.e. Top 3 positions) and is alsoaware of the exact cost associated with each selected position.Improve campaign efficiency with the SmartBidding Assistant feature: FASTBOOKING developed a unique algorithm thatenables the tool to push recommendation to improve campaign performance.Hotelier would be able to monitor the additional clicks received for the price.Making the practical decision based on ROI.Pilot campaigns in an agile manner: Hotelier candecide to execute different campaigns which can be categorised by differenthotel clusters/groups, metasearch, devise or market. The tool is flexible andenables hotelier to strategise accordingly.Actively monitor Return on Investment: Hotelier canmonitor the performance of its campaigns and take adapt/adjust the campaignaccordingly (i.e. Adjust bids, markets, etc.)Compare withinperiods: With MetaGenius platform, hoteliers would be able to compare itsmetasearch performance from one period to the other. About FASTBOOKINGFASTBOOKINGoffers leading edge e-commerce solutions for hotels to boost their direct salesstrategy. Our solutions based on a cutting-edge cloud platform and our provenexpertise in digital marketing enable hotels to boost brand visibility andpromote online sales through online and mobile channels. Our local expertsoffer daily support to hoteliers, in more than 90 countries, to help themleverage our solutions and retain their independence.Founded in 2000,FASTBOOKING is the specialist for digital solutions dedicated to independenthotels.
Published and distributed with permission of Media-Outreach.com.