Source: Media Outreach
Headline: Circle International Holdings Ltd Lists On National Stock Exchange of Australia (NSX)
I.Listing forms part of regional business strategy to tap growing digital advertising and FinTech opportunities in USD61 billion Asia Pacific market
KUALA LUMPUR, MALAYSIA –Media OutReach – 29 DECEMBER 2017 – CircleInternational Holdings Ltd (“Circle International”) made its debut on the NationalStock Exchange of Australia (“NSX”), Australia’s second largest listing market,emulating several other Malaysian tech companies. A total of 180,000,400 shareswere issued and quoted at an initial market price of AUD0.315 (RM0.97) pershare.
Circle International is a Malaysian based new media technology companywith a strong base in China and Chinese speaking markets across the region. Principalbusiness activities include digital media and conventional media advertisingsales from Taiwan, Hong Kong and China. Atpresent, more than 50% of the Group’s revenue is derived from internationalsales from mobile and digital media channels.
Circle International consists of Hong Kong based, Circle CorpInternational Limited (“CCIL”) and local operating arms, Circle CorporationMediatech Sdn Bhd (“CCMt”) and Inno Mind Works Sdn Bhd (“IMW”). CCIL is theGroup’s international marketing & business development arm. CCMt manages the Group’s two proprietary brands:Business Circle mobile app and the prestigious Worldwide Excellence Award(“WEA”), while IMW is an acquired 4As certified digital branding and marketingagency with MSC status, thus enjoying tax exemptions and various otherincentives by the Malaysian government.
“Given Circle International’s unique positioning within Asia’sChinese-speaking audiences, we are well placed to capitalise on expandingadvertising and eCommerce opportunities going forward. Our NSX listing will unlocksustainable value while strengthening our international profile across China,Australia and South East Asia. It gives us impetus to grow our Business Circleand WEA platforms to create a circular marketplace ecosystem that offers predictiveadvertising, eCommerce and FinTech opportunities,” shared CEO Dato’ Brian Tan.
The Circle Group’s self-developed Business Circle mobile app has atremendous following in China and other Chinese speaking markets. TheEnglish version of Business Circle mobile app was launched recently topenetrate into new markets including Australia. WEA in 2017, was expanded to key citiesacross the region — Beijing, Shanghai, Taiwan, Indonesia and Malaysia. In 2018,WEA will be expanded to Australia and India.
Partnership with VISA
through MyWorld Rewards (M) Sdn Bhd
In conjunction with the listing event, the Group launchedits Circle Visa Premium Card — a unique payment and loyalty reward solution,exclusively for Business Circle subscribers. The Circle Visa Premium Cardrewards community members with unique incentives, special discounts andpromotions.
“Via Business Circle, we have developed a fast-growing communityof entrepreneurs, C-suite executives, professionals, managers and activenetizens; a truly affluent and influential group of people across Asia. We nowlook to create a marketplace where both merchants and subscribers can benefit from eCommerceopportunities while enjoying mutually rewarding opportunities. The Circle VisaPremium Card is our first step into FinTech, which will be a key direction forthe Group going forward. With this and other developments, we remain on trackto become one of Asia’s most prominent digital players in the future,” addedTan.
via Predictive Advertising
Moving forward, Circle International plans to focusonPredictive Advertising including expanding into artificial intelligenceto accurately predict user behaviour and consumption trends. This will furtherenhance the Group’s capabilities to deliver precise ads and targeted messagingfor advertisers via the Business Circle mobile app.
“Predictive advertising will be key going forward. Wehave the technology for this and we will also look into our own payment gatewayin the near future. These developments put Circle International on track towardsbecoming one of Asia’s most prominent digital players in the future,” addedTan.
About Circle International HoldingsLtd
Founded by Dato’ Brian Tan in2009 under the holding company Circle International Holdings Limited andheadquartered in Kuala Lumpur, the Group is a leading 360 degree, new mediatechnology group for the Asia Pacific region. Over the years, the Group has establishedits presence into key international markets which includes China, Hong Kong,Taiwan, Indonesia and Australia. The Group’s principal business activities areits highly successful Business Circle mobile app and its Worldwide ExcellenceAward (WEA) platform. The former is one of the fastest-growing, Chineselanguage digital business publications across China and the ASEAN region. WEAis an international prestige award that recognises elites from differentindustries.
The Group’s key directors are Dato’Brian Tan, Dato’ Michael Yip, Yap Chee Lim, Dato’ Cheah and Helen Hsu, allof whom are industry veterans with a diverse, corporate background ranging fromcorporate finance, marketing to digital and eCommerce.
The Group’s twin proprietarybrands are augmented by in-house capabilities in mobile / digital contentcreation and dissemination, digital advertising and digital media planning. TheGroup has achieved revenue and profit growth for three consecutive years andserves as a gateway for brands looking to penetrate into South East Asia,China, Taiwan and Hong Kong market.
Backed by its in-house digitalcontent development and technology arm, CIHL presents a complete propositionfrom digital content creation, to market access and reach to targetedcommunication opportunities i.e. predictive advertising and going forward,eCommerce and FinTech via the development of its own payment gateway, CirclePay.
The Group operates within anexciting market space of digital advertising, which is poised to reach USD$61billion*by the end of 2018 in Asia Pacific.
Published and distributed with permission of Media-Outreach.com.