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Source: Media Outreach
Headline: Institute of Shopping Centre Management hosts 14th Council of Asian Shopping Conference
Shopping mall retailers, planners and industryexperts analyse O2O business trends and impact on shopping malls

HONG KONG, CHINA – Media OutReach – 20 October 2017 – TheInstitute of Shopping Centre Management (ISCM) is hosting the 14th Council of Asian Shopping Conference(CASC) from 18 to 20 Oct 2017. The conference serves as the intelligence hub for300 industry insiders and retailers.

Under the theme of “Shopping CentresEmbracing Change: What’s Next?”, industry professionals will review theevolution and future of the shopping centre industry through collaboration withleading retailers, experts and scholars. Thirty percent of the conference’sparticipants have joined from abroad.

As conference organiser, ISCM, whichcomprised of seven regional members, introduced a “CEO Breakfast” to create aplatform for cross-industry discussion between the business and academicprofessionals. ISCM is honoured to host the CASC in Hong Kong this year againafter the encouraging response in 2009.

The CASC was established in 2004 to foster regionalcooperation and set future directions for shopping centre management in theregion. Current council members represent professional institutions and shoppingcentre associations of Hong Kong, Malaysia, Indonesia, China, Taiwan, Singaporeand Japan.

The 2017 Conferencefeatures distinguished presenters including property developers, leaders of internationaltop tier luxury brands, operations management specialists and scholars.Presenters include leaders from LVMH Group, Yves Saint Laurent, DFS, Maxim’s Group and JLL. ISCM also focused on O2O and digitalmarketing trends by inviting specialists from leading e-commerce and digitalmarketing corporations, including Tencent and LivingPlanIT.

Ms Maureen S.Y.Fung, Founding Chairman and President of the Institute of Shopping Centre Management,and Executive Director, Sun Hung Kai Properties (China), said, “The initiativesfrom China’s One Belt One Road and the Guangdong-Hong Kong-Macau Greater BayArea are expected to bring an abundance of new business opportunities to theregion, which could boost the flow of potential shoppers into Hong Kong. TheInstitute designed a series of seminars covering the impact and fast growth ofe-commerce on offline shopping in the hopes that participants would learn moreabout O2O. The shopping centre developers and retailers should focus on theneeds and expectations of the millennial generation, and create tailor-madeservices and products for this market segment.”

Dr Roger C.K. Chan, Chairman of Organizing Committee of CASC Conference 2017, HonourableMember of ISCM, Associate professor, Department of Urban Planning and Design,University of Hong Kong said, “As a result of globalisation, the emergence ofbig data applications, and e-commerce, there have major impacts on andchallenges to the development of offline shopping centres. We organized aseries of discussions hosted by e-commerce veterans this year for enabling theprofessionals get inspiration on shopping centre planning and management.”

“With the growing trends of online shopping,most of the Asian and international brands create a better customer experienceby providing a wide range of value added services,” said Mr Baldwin Ko, Chairman of the Institute of Shopping Centre Management. “For example, MUJI from Japan and agnès b from France opened themed cafes for enabling their customers to enjoytheir unique service in shopping centres.

“Under the globalisation, many international brands set up their own officialwebsites for promoting business. It reflects the idea that the industry can expandits retail network and business opportunities by moving to an O2O strategy.”

ISCM’s CEO Breakfast is one of the new featuresof the 14th Council of Asian Shopping Conference. ISCM invitedProf. Rebecca L.H. Chiu MH, JP, to be the guest speaker and Prof. Eddie Chi ManHui, MH, Academic Discipline Leader of Construction & Real EstateEconomics, The Hong Kong Polytechnic University, to attend the ‘intelligencebreakfast’. This session is served as another platform for the insiders andacademicians conducting the cross-industries discussion under a leisureenvironment.

Detailsof the 14th Council of Shopping Centres Conference
Theme : Shopping Centres Embracing Change: What’s Next?
Dates   : 18-20 October 2017
Venue  : Room N101, Hong KongConvention and Exhibition Centre
To download the CASC2017 press release and photos, please visit:
https://drive.google.com/open?id=0B11spwNUzn0qemlTM2pneG55eTA

About the Institute of ShoppingCentre Management
TheInstitute of Shopping Centre Management (ISCM) is a non-profit makingorganization founded by a group of local shopping centre professionals,certified practitioners and professors in the shopping centre managementindustry. ISCM has members coming from the property developers, propertymanagement companies, agencies and other related industries.

ISCM is alearned and professional society with an aim to act as a representative in theshopping centre industry. As a recognized governing body in Hong Kong, ISCMaims to standardize and enrich the overall professional profiles within theindustry. ISCM’s mission is to identify various prospective channels withgovernment bodies, thereby creating a platform for exchange of best practicesin the art and science of shopping centre management within the Asia Pacificregion.
Visit iscm.org.hk for moreinformation.
About the Council of Asian Shopping Centers
The Council of Asian Shopping Centers (CASC) wasestablished in 2004 towards the goal of regional cooperation and set futuredirections for shopping centre management in the region. Current council members include shoppingcentre associations of Hong Kong, Malaysia, Indonesia, China, Taiwan, Singaporeand Japan. The CASC Conference is a must-attend event for everyone involved inthe shopping centre and retailing industries. The participants are able tolearn from renowned property developers, retailers of luxury brands, operationmanagement, seasoned industry leaders and experts about the evolution andfuture of the shopping centre industry within this 2-day premier industryevent. For more information, visit casc2017.com.
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