Source: Media Outreach
Headline: Marriott International Launches Club Marriott – The Largest Culinary Loyalty Program in Hong Kong, Bringing Benefits That Go Beyond Dining
More Choices and More Benefits with Access to over250 Hotels across 13 Countries and 16 Brands in Asia-Pacific
HONG KONG, CHINA –Media OutReach – 9 October 2017 – Marriott International (NASDAQ: MAR) haslaunched the newClub MarriottinHong Kong, a leading dining loyalty program that integrates three powerfuldining loyalty programs–Club Marriott, Eat Drink & More, and Star Privilege–intoa single paid membership program. The newly combined Club Marriott providesmembers with more choices and benefits whenever they dine out in theirhometowns or visit one of the 250 participating hotels across 16 brands in 13countries across the region, with more hotels joining every month.[Left to Right] Stephane Masse, General Manager, Le Meridien Hong Kong; Peter Sih, General Manager, Courtyard Marriott Shatin; Ralph Frehner, Vice President Food & Beverage Operations Asia Pacific; Hans Loontiens, Area General Manager Hong Kong; Michael Müller, General Manager, Hong Kong SkyCity Marriott Hotel; Jakob Helgen, Area Vice President of Hong Kong, Macau, Shenzhen and Hainan launches the new Club Marriott the largest culinary loyalty program in Hong Kong
Each participating hotel willoffer locally relevant benefits with a sharp focus on showcasing theirinnovative dining concepts, and memorable experiences to position Marriotthotels as the preferred place where locals will meet, eat and drink. Renaissance Harbour View Hotel HongKong, Courtyard by Marriott Shatin Hong Kong, and The Sheraton Grand Macau,Cotai Central will be the first to bring to life the newly combined ClubMarriott experience in South China.
The new membership of Club Marriott is priced atHK$2,888 for the Renaissance Harbourview Hotel Hong Kong and HK$1,688 forCourtyard by Marriott Shatin, Hong Kong. At the Sheraton Grand Macau,membership is priced from MOP2,188.
In Hong Kong, the other key participating hotelsare JW Marriott Hotel Hong Kong, SkyCity Marriott HotelHong Kong,Le Méridien Cyberport Hong Kong and Courtyard by MarriottHong Kong.
“Club Marriott is the most eminent food andbeverage loyalty program of its kind in Asia-Pacific — rewarding andrecognizing our guests with great experiences and exclusive benefits across ournew portfolio of brands under Marriott International,” said Ralph Frehner, VicePresident, Food and Beverage, Asia-Pacific for Marriott International. “At its core, we know great food bringspeople together in this region which is why positioning our hotels as ‘thefavorite destinations where locals go to meet, eat and drink’ is so compellingthat it has over 200,000 members — and the number is growing — who are activelyenjoying the program.’”
“Club Marriott gives us the platform todrive loyalty that extends even beyond a stay, via rewarding and recognizingthe ‘local member’ through exclusive benefits and memorable experiences acrossa vast variety of brands.”
In Hong Kong, membership of Club Marriott givesa flat 30% discount off food and beverage in the city’s participatingproperties from which the card was purchased. To reward loyalty, complimentaryvouchers to showcase restaurants, wide array of benefits for group dining andspecial offers for special occasions, and a host of buy-one-get-one-free offersare also included.
The program includes experiences that gobeyond food and beverage. Members will receive welcome amenities, significant roomsdiscounts, upgrades and spa vouchers at participating hotels and enjoy birthdayoffers as well as access to exclusive events. Membership is recognized with upto 20% off F&B and best available room rates in over 250 participatinghotels in Hong Kong and Asia-Pacific, across 16 brands in 13 countries.
Following the launch in Macau and Hong Kong, the newlycombined Club Marriott program will be rolled out in Beijing, Hangzhou,Shanghai, and other cities in Greater China. The program will also be rolledout in other key countries in the Asia Pacific region by the end of Decemberthis year, including Singapore, India, Vietnam, Japan, South Korea, Malaysia,The Philippines, Indonesia, Guam, and Thailand.
Formore information, please visit https://www.myclubmarriott.com/
About Club Marriott
Marriott International’s Club Marriottcombines Club Marriott, Eat Drink & More, and Star Privilege, three powerful dining loyalty programs in AsiaPacific, into one single paid membership program. The program covers 13countries, 16 brands, and over 250 participating hotels, with more hotelsjoining every month. Currently with more than 200,000 members, the program aimsto target potential members who value a more distinct dining experience,personal recognition, and far more than discounts. Privileges, vouchers,personal recognition on special occasions, and exclusive member events are allpart of Club Marriott.
(NASDAQ: MAR) isthe world’s largest hotel company based in Bethesda, Maryland, USA, with over6,200 properties in more than 125 countries and territories. Marriott operatesand franchises hotels and licenses vacation ownership resorts under 30 leadinghotel brands. The company also operates award-winning loyalty programs:Marriott Rewards®, which includes The Ritz-Carlton Rewards®, and StarwoodPreferred Guest®. For more information, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.comand @MarriottIntl.
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