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Record number of photographers “Shoot for Hong Kong” at Canon PhotoMarathon

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Source: Media Outreach
Headline: Record number of photographers “Shoot for Hong Kong” at Canon PhotoMarathon
3,000 entrants rise to the challenge for Hong Kongedition of Asia’s signature photography competition

HONG KONG, CHINA – Media OutReach – 8October 2017 – The last shots have been snapped at the Canon PhotoMarathon (CPM)Hong Kong 2017, the local edition of Asia’s premier photography competition, witha record 3,000 contestants taking part in the event’s unique and rewarding “Shootfor Hong Kong” experience today at the Hong Kong Convention & ExhibitionCentre.

For this day-longcompetition, CPM contestants were required to visit designated checkpointswithin a fixed period of time and create photographic masterpieces based on chosenphoto themes. To challenge participants’ endurance, time management skills andcreativity, all photo themes were announced only on the day of the event.

Canon, whichis celebrating its 80th anniversary this year, has organized the CPMin Asia for the past 15 years. This year theCPM is taking place across 12 Asian cities and countries. Today’scompetition, organised by Canon Hongkong, marked the 9th edition ofthe Canon PhotoMarathon Hong Kong 2017.

Canon President andCEO Mr Shunichi Morinaga said, “Canon is constantly striving to enhance the PhotoMarathon experience every year, this year, contestants can enjoyphotography seminar and latest product demonstration on site. Moreover, we brought local studentsto taste the competition so they could capture the city’s facets guided by professional photographers. Thishas helped make the CPM a more inclusive event, one that can be enjoyed byphotography lovers of all skill levels and ages.”
INSTANTPHOTO MISSIONS
Contestants in boththe Challenge and Open categories used interchangeable-lens-type digitalcameras to create works based on themes that were announced over severalstages. Contestants in the Challenge Category were required to shoot based onthree themes, “Tone on Tone”, “Intersection” and “Radiance / Resplendent”, overa six-and-a-half-hour period, while contestants in the Open Category had tocomplete two themes, “Sense of Time” and “Distance”, within a four-and-ahalf-hour time limit.

The CPM offers a real “shoot forHong Kong” experience by focusing on the charm of local communities. Thisyear’s secret checkpoint at HKFYG’s multimedia centre –M21 in Aberdeen, offering a creative experience for all contestants.

CAPTURINGTHE BEAUTY OF DARKNESS
To encompass thebeauty of both day and night in Hong Kong, the competition schedule for theChallenge Category was extended to evening. This enabled CPM contestants toemploy scenery changes from day to night, capturing the beauty of darkness andcreating photos with enhanced diversity.

DEBUTOF THE STUDENT CATEGORY
The School Categoryexpanded the CPM’s entry field this year, attracting 238students from 35 teams. Canon hostedphotography workshops for participating students before the competition toprepare them for the “Shoot for Hong Kong” mission. On event day, students puttheir skills to the test at the Asia Society Hong Kong Center and Hong Kong Park by taking photosthemed “Grace / Elegance”within a specified time limit.

SUPPORTINGTHE DEVELOPMENT OF THE NEXT GENERATION
Each year, Canondonates the competition’s enrolment fees, with no deduction, to a worthy charitableorganisation. For 2017, the beneficiary of the CPM Hong Kong is the Hong KongFederation of Youth Groups (HKFYG). Established in 1960, the HKFYG is thecity’s largest youth service organisationproviding opportunities and facilities for the social, educational, culturaland physical development of young people.

Canon Hong Kong will use the HK$648,330 raised this year to support the HKFYG’s DigitalAdventure-Based Leadership Programme. One of the brand-new programmes at theorganisation’s Leadership 21, located at the Former Fanling Magistracy, this initiativeaims to nurture cohorts of young leaders in the North District neighbourhood. Byapplying the latest digital technologies such as augmented and virtual reality,real-time data collection and online leadership questionnaires, the DigitalAdventure-Based Leadership Programme will provide comprehensive, personalisedleadership portfolios and reports for students, enabling them to track theirprogress in leadership learning and further enhance leadership skills such aseffective communications, creative problem-solving and team-building.   
Mr Andy Ho Wing Cheong, Executive Directorof the HKFYG, said, “We are pleased to receive the support of CPM contestants forour work promoting youth development. Since2000, Leadership 21 Development has been nurturing young leaders by offering all-roundlearning and development opportunities. We hope that ourbrand-new Digital Adventure-Based Leadership Programme can inspire young peopleto realise their potential through the application of technology.”

EXCLUSIVE SOUVENIRS AND OFFERS
One popular feature ofthe CPM is the exclusive souvenirs. In addition to fun-packed photographyaction, CPM participants also get the chance to enjoy special offers available onlyto contestants. This year’s contestants received a camera bag and acomplimentary event T-shirt. 

PROFESSIONALJUDGING PANEL TO NOMINATE “BEST OF SHOW” WINNER
The CPM2017 professional judging panel includes Mr Tsai King Yan, a foundinghonorary member of the Hong Kong Institute of Professional Photographers; Ms TopazLeung, a veteran commercial, editorial, fashion and art photographer;photowriter Ms Celia Cheng; experienced sports photographer Mr Brian Ching; and Mr Dominic Chan, Senior Manager ofCanon Hongkong. They will select the final winners from more than 7,000remarkable entries, based on a range of criteria including relevance to thetheme, creativity in interpreting the theme, and use of colour, light, shadowand composition. Results of the competition will be announced on 11 November2017, including the “Best of Show”winners selected from the Challenge and Open categories.

In addition to winning attractive categoryprizes, “Best of Show” winners from each competition will claim a spot in theCanon PhotoMarathon Asia Championship to be held in 2018, valued at more thanUS$5,000. The Canon PhotoMarathon Asia Championship will see the winners takean all-expenses-paid trip to a soon-to-be-announced destination with stunningscenery that promises to inspire any photography buff. Apart from the chance toexplore various aspects of photography under the tutelage of a professionalphotographer, the event will also involve additional theme challenges to testthe mettle of all championship contenders.

For more detailsabout the Canon PhotoMarathon Hongkong, please visit:
Website: www.canon.com.hk/photomarathon
Facebook Fan Page: www.facebook.com/CPM.HongKong

About Canon Hongkong Company Limited
Canon Inc. (TSE:7751 / NYSE:CAJ) was founded in 1937 in Japan. Itspredecessor, Precision Optical Instruments Laboratory, produced Japan’s first35 mm focal-plane-shutter camera “Kwanon” in 1934. Canon Inc. eventuallyexpanded into the photocopying and printing industries, launching Japan’s firstplain-paper copier NP-1100 in 1970 and the world’s first inkjet printer BJ-80 in 1985. Through the years, Canon Inc. hasacquired in-depth experience in digital imaging product manufacturing, andresearch and development. It is a leader in the development of innovativeproducts and holds the most technology patents in the imaging industry. CanonInc. also makes a significant contribution to the promotion of photography.Today, Canon Inc. has a strong global presence and is one of the most importantmarket players in the imaging, office and industrial product categories. As of31 December 2016, Canon’s global revenue was US$29.3 billion.
One of the company’s first offices in Asia,Canon Hongkong Co., Ltd. (CHK) was established in 1971. It is responsible forthe sales, marketing and after-sales services for all Canon product lines inHong Kong and Macau. CHK adheres toCanon’s corporate philosophy of “kyosei”, which encouragesthe company and its staff to participate in social, charitable andenvironmental activities in the community. CHK implementsinternationally-recognized management systems and has achieved ISO 9001, ISO14001, ISO 27001 (Canon Digital Production Center) and OHSAS 18001 certification. For more information about CanonHongkong, please visit our website: www.canon.com.hk.

Photoreference:
The totalof HK$648,330 from CPM Hong Kong enrolment fees willbe donated to the Hong Kong Federation of Youth Groups, without any deductions.Standing left is Mr Andy Ho Wing-Cheong, theExecutive Director of the Hong Kong Federation of Youth Groups; on the rightis Mr. Shunichi Morinaga, the President & CEO ofCanon Hongkong.
Published and distributed with permission of Media-Outreach.com.

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