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「DesignXcel」 First Joint-School Design Exhibition in Hong Kong Officially Opened

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Source: Media Outreach
Headline: 「DesignXcel」 First Joint-School Design Exhibition in Hong Kong Officially Opened
Showcasing over 200 pieces of works collaborativelycreated by design graduates and industries

HONG KONG,CHINA – Media OutReach – 6 October 2017 – Organised by TheFederation of Hong Kong Industries (FHKI) and its DesignCouncil of Hong Kong (DCHK), the first Joint-School Design Exhibition – 「DesignXcel」 hasofficially opened today (6 October 2017) at Hong Kong Central Library. The Hon Mrs CarrieLam Cheng Yuet-ngor, Chief Executive of HKSAR, GBM, GBS, attended the opening ceremony as the Guest of Honour, accompaniedby Mr Jimmy Kwok Chun-wah, BBS, MH, JP, theChairman of FHKI and Professor Eric C. Yim, JP, the Deputy Chairman of FHKI and theChairman of DCHK. Over a hundred guests including representatives from acrossindustries and major design institutions were present to show their support.

「DesignXcel」 is the first-ever joint-school design exhibition inHong Kong. The aim of this unprecedented project is to connect the freshdesign graduates with the industries in Hong Kong and to create a positivesynergy with the innovative ideas and practical experience through thecollaborations. A total of 16 local design institutions participated in thisyearlong project and selected graduates were chosen from the 4,000 full-time2017 design graduates in Hong Kong to work with more than 60 companies acrossindustries. Over 200 pieces of their works will be exhibited at the ExhibitionGallery of Hong Kong Central Library from 5-17 October, 2017.

At the opening ceremony, Professor Eric C. Yim, JP, the Deputy Chairmanof FHKI & the Chairman of DCHK said in his welcome address, “This is thefirst joint-school design exhibition in Hong Kong to showcase thecollaborations and achievements created together by our design graduates andlocal industry. Since the 1970s, there has been a growing number of designschools in Hong Kong and each school organises their own graduate exhibitionevery year around May and June, but there was never a joint-school platform toshowcase their accomplishments. 「DesignXcel」provides an opportunity for the industry and entrepreneurs to understandhow to work with designers. And in return, the design graduates could alsolearn more about the tools, materials and even potential problems through theirparticipation in the process of converting the design into real products. It istherefore absolutely a win-win opportunity for both parties.”

Sponsored by CreateHK, 「DesignXcel」is alsoa project to celebrate the 50th anniversary of the Design Council of Hong Kong.Mr Jimmy Kwok Chun-wah, the Chairman of FHKI shared in his opening remarks atthe ceremony, “The Federation of Hong Kong Industries had foreseen the importance ofdesign to the industries half a century ago and so we established DesignCouncil of Hong Kong in 1968 with the mandate to promote trading and investment,as well as the technology and innovation products, human resources and otheraspects for the interest of local design industry. 「DesignXcel」is hence organised with a goal to establish a sustainable andwell-defined link for business and education so design graduates could bepaired up with companies in asystematic manner. We encourage the industry to take up corporate socialresponsibility and benefit from the intergenerational reciprocity, which canresult in a rise of overall innovation level and contribute to the Hong Kongeconomy.”

「DesignXcel」 showcasescollaborations spanning five categories of Graphics, Advertising & VisualCommunication, Product & Industrial, Fashion & Image, Digital &Interactive, Architecture, Interior, Spatial & Environmental designs.Various interactive exhibits are great for all ages to visit including theviewing of interior designs displayed with the most advanced VR technology, theconversion of 2D photos into 3D images that can be viewed without 3D glasses,and games that are designed to prevent and alleviate symptoms of Alzheimer’sDisease.

Among the collaborations, NowHere®Design Ltd. worked with interior design and creative media graduates on thefirst STEM Lab in Hong Kong. Mr Tony Lau, Founder and Creative Director ofNowHere® Design Ltd said, “「DesignXcel」 provided opportunities for the fresh graduates tounderstand their own values and ambitions, widen their horizons and ultimatelyhelp them plan their career. The exhibition also offered them a platform to share their works with the public so on the whole thisis an exceptional opportunity for fresh graduates to ‘know thyself, explore theworld, and understand the people.’”

Another exhibit named “A Kind ofRice Keeps A Hundred People” is a campaign to promote locally produced Yi ORice created by Miss Bonnie Chan Chak Yee, graduate from Technological andHigher Education Institute of Hong Kong (THEi).「DesignXcel」connectedher with the local veteran brand StarIndustrial Company Limited (Red A) and printing partner Artop Group. With thesponsor and printing support, 200 rice steamer containers are re-packaged in Bonnie’s design. Bonnie said, ” ‘AKind of Rice Keeps A Hundred People’ is the concept of my final-year project. Iam excited to see the concept being implemented and even brought to the market.This project brought people from Hong Kong manufacture industry, agriculture,printing and a fresh advertising design graduate like me together andeventually we created a product that belongs to Hong Kong and its people!”

「DesignXcel」 is open to public from 5 –17 October, 2017 free of charge at theExhibition Gallery of Hong Kong Central Library. Visitors can join guided tourson-site to learn about the ideas and stories of the exhibits, or pre-registeronline to participate in a variety of workshops, seminars and happy sharing ondifferent design topics such as Natural Handmade Soap Workshop, Resin PaintingWorkshop, 3D Puzzle Workshop, Folding Stool Workshop, 3D Printing TechnologySharing and etc. For details, please visit http://bit.ly/2wbTkmC
Details of 「DesignXcel」Joint-School Design Exhibition 2017Date:               5 – 17 October 2017
Time:               10am– 8pm *Closes at 3pm on 17 October 2017
Venue:             ExhibitionGallery, Hong Kong Central Library                         (66 Causeway Road, Causeway Bay,HK)
Admission:      Free
Website:          http://bit.ly/2wbTkmC

Published and distributed with permission of Media-Outreach.com.

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