MIL OSI – Source: Adidas – Release/Statement
Headline: adidas by Stella McCartney debuts its Spring/Summer 2017 collection
adidas by Stella McCartney presents Spring/Summer 2017: celebrating the adaptability and drive of the modern female athlete
– Karlie Kloss, Octavious Freeman and Chelsey Korus come together to inspire likeminded athletes to create their own rules –
– The campaign encourages women to seek new challenges and strive for more in every workout –
Herzogenaurach, January 2017: adidas by Stella McCartney sets its sights on success in 2017 with a Spring/Summer campaign that celebrates the rule breaking attitude of the modern female athlete. This season Karlie Kloss is joined by 100 and 200m sprint specialist Octavious Freeman and professional yogi Chelsey Korus to champion the pursuit of new challenges, shaking up routines and embracing variety.
“The adidas by Stella McCartney Spring/Summer 2017 campaign is about inspiring today’s driven women to challenge themselves, wherever they are in the world. We wanted to celebrate their incredible energy manifested through movement and creativity, as well as the exceptionally dynamic lifestyles that Karlie, Octavious and Chelsey stand for. These three women show that if you put your mind to it, you can achieve anything,” says Stella McCartney.
In a series of intimate close ups, the campaign captures raw bursts of energy and emotion through the power and variety of movement. All three inspiring protagonists featured highlight the meaning of striving for more and pursuing new challenges in their own, individual style.
Speaking on the campaign as a collective, Karlie, Octavious and Chelsey agree:
“We want to encourage other women to embrace versatility and inspire them to be the very best version of themselves, no matter where their day takes them. Each one of us has carved out her own path and rules, and each one of us embraces variety to nurture both body and mind. Every day is a new opportunity to be your very best and see what you’re capable of.”
– END –
Danica Nielsen-Cornwall – adidas Global PR
Notes to editors:
adidas offers products out of two different divisions: Sport Performance (leading technologies), Sport Style (Fashion Group and Originals). The adidas by Stella McCartney range is part of the adidas Sport Performance division.
adidas by Stella McCartney collaboration was launched in Spring/Summer 2005 and remains a unique concept for women’s sports performance. The highly innovative sports performance range consists of apparel, footwear and accessory pieces in Tennis, Weekender, Running, Yoga, Training, Swim and Cycling.